Why I feel [some] women lack Confidence

confidence self-worth Jul 10, 2023

Welcome my second ever blog *Why I feel [some] women lack Confidence, which is essentially where I talk about the Art of Self-Worth!

Let's delve into the world of self-esteem, self-worth, and the pursuit of confidence...


I have to say I am really enjoying this whole BLOG thing – as a kid I always thought I’d write greeting cards one day so maybe this is my way of getting meaningful words to people. Anyway.. FOCUS;


When I look at 'confidence' some women seem to just have it, some women I can tell absolutely lack it, and some pretend to be a whole lot more confident than they actually are deep within, and so I began to explore what it is that feeds this lack in some of us.

In today's fast-paced society, the pressure to achieve perfection seems to loom over us more than ever, thanks in large part to the presence of social media. (If you struggle with perfectionism check out last week’s blog) So, today I want to explore with you how confidence is a practice, a reflection of our thoughts and beliefs, and how the quest for perfection is taking a toll on people's self-assurance.

Did you know that a staggering 85% of the world's population is currently affected by low self-esteem? Self-esteem, often referred to as self-worth or self-respect, is the foundation upon which confidence is built. When we lack a sense of self-worth, it becomes exceedingly difficult to feel confident in who we are as individuals. It's like trying to build a skyscraper without a solid foundation—it's bound to crumble.

Furthermore, we then aren’t BEing who we are, 9 out of 10 women are not fully "showing up" in life. One of the biggest culprits that hinder their confidence is the constant worry about what others will think. In simpler terms, we give too many fcks. We allow the judgments and opinions of others to hold us back, overshadowing our true potential and dampening our self-assurance, which is why so many of us wake up one day to the fact that we don’t even know who we are in a true sense anymore – which is a whole other story.

But WE can re-write this story!!!

Confidence is not an elusive trait reserved for a select few. It is a skill that can be honed through practice. Just as a mixologist refines the creation and execution of cocktails or a barista practices their coffee knowledge and pour, (yes two of my favourite things)... confidence can be cultivated with the same effort. It begins with nurturing positive thoughts and beliefs about ourselves. Instead of dwelling on our flaws and shortcomings, it’s about focusing on our strengths, talents, and achievements. It's a mindset shift—a conscious decision to embrace our uniqueness and appreciate the value we are in this world.

Let's not forget the impact of social media on our self-perception. It can be a double-edged sword—a platform that can both inspire and deflate. More than likely you have found me through social media.

Comparing ourselves to carefully curated highlight reels of others can chip away at our confidence, making us feel inadequate and unworthy. Remember, social media is often a highlight reel, not a full picture. Embrace your own journey, knowing that everyone has their own struggles and insecurities behind the filters and perfect angles.

As we navigate the pursuit of confidence, it's important to recognize that it's not about achieving perfection. Perfection is an unattainable ideal that only breeds dissatisfaction and self-criticism. Embrace the messy, imperfect aspects of life, for they are what make us beautifully human. Embrace the process of growth and learning, celebrating every step forward, no matter how small, and learn to ‘show up’.

So, let's embark on this journey together—the journey of self-discovery, self-worth, and confidence. Remember, confidence is a practice, and it starts from within. Let go of the need for validation from others and learn to validate yourself. Step into the world with your head held high, for you are worthy, you are enough, and you deserve to shine.

Stay tuned for more insights, tips, and stories that will inspire and empower you on your confidence journey. In fact VERY SOON I will be announcing a live CIAO Confidence workshop, which I am both beyond excited for and a little scared about haha but hey -  The reason I can share confidence tools with you is because I draw upon it myself!! 


Big Love and CIAO for now.



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